How Pickerings Auto Group attracted more inquiries with QR code marketing
As the demand for digital marketing tactics grows, more and more businesses are turning to innovative solutions like QR codes to drive leads and enquiries. One such business is Pickerings Auto Group, a Townsville-based car dealership that has seen great success with its use of QR code vehicle display notices.
Recently, Pickerings Auto Group placed a new vehicle on display at a local shopping mall, with the goal of attracting the attention of shoppers and encouraging them to learn more about the car. To do this, the dealership installed a QR code on the vehicle, allowing interested shoppers to quickly and easily access more information about the car by simply scanning the code with their smartphones.
One of the key benefits of this approach is that it allows Pickerings Auto Group to collect verified contact information from potential customers. By directing shoppers to a landing page where they can input their name and phone number, the dealership is able to build a database of qualified leads that can be used for targeted marketing efforts. This is particularly important when it comes to car sales, as the sales process often involves multiple touchpoints and follow-up communication. By collecting verified contact information, Pickerings Auto Group's sales staff is able to follow-up with prospective buyers and re-market to them, increasing the chances of making a sale.
In addition to collecting verified contact information, the use of QR code vehicle display notices also helps to drive more enquiries for Pickerings Auto Group. By providing an easy way for shoppers to access more information about the car, the dealership is able to encourage more people to book a test drive, which can ultimately lead to more sales.
But perhaps the biggest advantage of this approach is that it is highly effective at attracting the attention of shoppers. In today's digital age, people are constantly bombarded with marketing messages and are often hesitant to give out their personal information. By offering a quick and easy way to access more information about the car, Pickerings Auto Group is able to stand out from the competition and capture the attention of potential customers in a way that traditional marketing tactics simply cannot.
In conclusion, Pickerings Auto Group's use of QR code vehicle display notices has proven to be a highly effective digital marketing strategy. By collecting verified contact information and providing an innovative and convenient way for shoppers to access more information about the car, the dealership has been able to drive more enquiries and increase its chances of making a sale. If you are a business looking to boost your digital marketing efforts, consider incorporating QR codes into your strategy – you may be surprised at the results.